Yama Nomad (Japanese for "mountain nomad") is a startup based out of Calgary, Canada. Alex and Pat Bruns are hardcore van-lifers at heart, and decided it was time to take it a step further — to start offering the full experience to general adventure seekers, and potential new recruits into the vanlife community. They also offer van conversion services.
I was asked to provide overall creative direction and design, with a strong visual brand identity system at the core. Together we moved through an in-depth discovery period that included questionnaires, mood-boarding, and a brand sprint.
I was asked to provide overall creative direction and design, with a strong visual brand identity system at the core. Together we moved through an in-depth discovery period that included questionnaires, mood-boarding, and a brand sprint.
Visually sub-branded identities were created for community and content driven channels: Yama Nomads, Pine Magazine & Behind the Wheel.
Creative Direction, UX/UI Design, Visual Identity System, Landing Page, Icons, Print Materials, Email Design, Decal/Signage, Campaign Graphics, Copywriting
Photos by 2C Studios.
