Ellie Ears is a very niche, textile based product. Initially the pillow design (think: elephant ears) was a passion project of the designer, being sold under a separate retail brand called Modern Barn. Upon advice, Ellie Ears as an idea/brand was expanded upon, and given a strong new visual identity. The product deserved it's own dedicated EComm platform, fresh packaging, and a series of limited release branded fabrics to be used on the neck pillows, hooded towel blankets, etc. A project with Good Studio.